Brand Positioning Tips

Brand Positioning Tips
A while back, I started a series of basic brand positioning tips on this blog. A lot of folks seem to read them, so I thought maybe it was time to create a page to put them all in one place. Voila, it is so.

Brand positioning tip #1: points of parity and points of difference

Brand positioning tip #2: the competitive frame of reference

Brand positioning tip #3: the brand mantra

Brand positioning tip #4: brand permission

Brand positioning tip #5: the brand audit